Join Dealership for Life (Booth #5820N) at the 2016 NADA convention in Las Vegas March 31 – April 3 and see how your dealership can benefit from the custom programs DFL developed to brand your business, administrate your marketing and retention, train your staff and produce added sales and service profits that set new standards in the industry.

Dealership for Life includes Administration, Full sales and service DMS integration, customer tracking, follow-up, personalized app plus online claims. DFL specializes in reinsured Lifetime Powertrain or Engine and reinsured Prepaid Maintenance, plus state of the art rewards programs. All our programs are customized with exclusivity for your dealership.

DFL administration includes in-house representation on a monthly basis with training that includes sales and techniques, service drive training, F&I training, and complete monitoring of your marketing and retention needs.

At Dealership for Life we pride ourselves on the exceptional ability of our graphics team, who will go above and beyond for any request our dealerships have. Our marketing designs are second to none and the return on your investment with our program will be substantial. We brand your dealership to keep you standing out from your competitors with custom graphics, e-mail campaigns, web design, social media advertising, print material and much more. All graphics are included with our administration at no additional charge to all DFL dealers.

EVERYTHING You Need in ONE Administrator. Give your customers reasons to return to your dealership!

“In our service operation we see about 162% of the average number of customers per 100 vehicles that other Ford Dealers would see in our market.  Average dealer sees 100 customers, we see 162!” –Chip Doetsch – President of Apple Ford Lincoln, Columbia, MD

“Now that we have been on the program for 7 years, it works as advertised.  Eight out of ten customers come back to our service department compared to 3 or 4 for the average dealer.” —– Ken Shreve – President of Hamilton Hyundai, Hagerstown, MD

Stop by and talk with Chip, Ken, and many other successful clients at Booth #5820N

About NADA…

• Represents all franchised new-car dealers — domestic and import — before Congress, federal agencies, the media and the general public;
• Provides education and guidance on regulatory matters;
• Represents dealers’ interests with automobile and truck manufacturers;
• Develops research data on the retail automobile industry;
• Offers extensive training programs to improve dealership business operations, sales and service practices; and
• Operates a charitable foundation that distributes funds donated by dealers and friends to emergency/medical and educational organizations and private-sector colleges and universities.

Back in January, 2015, I was conducting training for a dealer in New England. One of the points I emphasize in Sales Training is the tremendous opportunity to add value to the buying proposition by going over the dealer’s customer loyalty program benefits prior to discussing details of the purchase. I point out that you are giving the customer more reasons to say YES to the deal when presented. The training took place in the morning and during the afternoon I observed the sales process to see that the salesperson was taking advantage of the opportunity to introduce additional value.

One of the salesmen who had attended training that morning was with a customer who historically is a very good negotiator and most salesmen shy away from this type. The ad that brought the couple in was for a new vehicle offered at a lost lead price of $13,995.00. I noticed that the salesman was timid about introducing the loyalty program and only casually mentioned it without going into detail. At about 2 hours into closing, the customer was adamant that they would only pay $13,000.00 for the vehicle so they were at an impasse.

The General Sales Manager went in to see if they could get the customer to pay the advertised price. He picked up the Loyalty brochure and after introducing himself, he spent about 5 minutes going over the benefits of their program. He pointed out to the customer that his oil changes, tire rotations, state inspections, car washes and tire repairs would be provided complimentary and if all factory recommended services were done at one of the three dealer’s locations the engine would be guaranteed against catastrophic failure. Additionally, he explained that for every dollar the customer spent in Parts and Service they would receive points that could be used to further reduce the cost of services or used towards the purchase of their next vehicle.

It took the customer about another 10 minutes to think about the deal that was on the table and the additional value of the complimentary services to finally say YES to the price of $13,995.

This example only proves that by implementing the training and taking the time to build value pays off.

~ Dealership for Life Account Manager | New England Region

Apple Ford Testimonial
https://blog.dealershipforlife.com/testimonials/apple-ford/

Dealership For Life would like to thank everyone for your support at NADA 2014. We look forward to helping you accelerate your business with our AdvantEDGE Program.